اعلانات هامة

This research aims to show the effect of interactive marketing on the satisfaction of customers of private banks Interactive Marketing is an attempt by the Bank to reach the public through interactive channels of communication that allow active participation and interaction between the two parties In order to know the needs and desires of the client and to provide the product that suits his needs, and researchers have found that interaction between the service provider and the recipient has a significant impact on perceived quality, customer satisfaction, and intent to repurchase. To achieve this, the secondary data review was based on a questionnaire design to examine the impact of each of the dimensions of interactive marketing on customer satisfaction to answer the main question: What is the impact of interactive marketing on the satisfaction of customers of private banks in Aleppo? And then distributed to a sample of (120) single customers of private banks in Aleppo, data was entered and analyzed using the SPSS program, and the descriptive analytical method was adopted in analyzing the data collected. The study reached a range of results.

1) There is a statistically significant effect of interactive marketing on achieving customer satisfaction. 

2) There is no statistically significant effect of confidence on customer satisfaction.

3) There is a statistically significant impact of commitment on customer satisfaction.

4) There is no statistically significant effect of the interaction on achieving customer satisfaction. 

5) There is a statistically significant impact of bidirectional communication on customer satisfaction.

6) There is a statistically significant impact of quality of service on customer satisfactio